Summary
In Module 7, students will use the tools they have learnt to create typographic systems. This is how dynamic logotypes are made. Students will be introduced to the creative process and will learn how to use it to create, analyse and manage concepts. They will also learn how to manipulate letterforms to create legible, well crafted, dynamic and meaningful word-marks.
Definitions
Process: Students will learn the processes and tools associated needed to create meaningful design concepts.
Studies: Students will display a working knowledge of the concepts in this Module by completing several computer based typographic projects using templates provided.
Software: Students will use illustration and Adobe Illustrator™ software to illustrate, design and refine projects.
Outcomes
- An understanding of the creative process.
- The ability to generate, analyse, edit and refine concepts.
- The development of a dynamic unified mark.
- The development of a typographic logotype.